Board
At Jade Blue, leadership is more than management — it is vision, passion, and responsibility. Our board brings together decades of expertise in fashion, retail, and customer experience, shaping the brand’s journey since 1995. Guided by innovation and grounded in values, the board has been instrumental in transforming Jade Blue from a single store in Ahmedabad into one of India’s most trusted names in men’s lifestyle. With a focus on sustainable growth, design excellence, and customer-centric strategies, the board continues to steer Jade Blue towards new horizons while preserving the legacy of craftsmanship and trust.
Meet the visionaries shaping Jade Blue’s legacy of style and trust.
Mr. Jitendra Chauhan
Chairman and Managing Director
Founder of Jade Blue Lifestyle India Ltd., Mr. Jitendra Chauhan has nurtured the brand since 1981 taking a keen interest in every component of the Company and every element of the brand. He has over three decades of rich experience in every aspect of fashion retail industry and is known for his keen sense of business, strategy and leadership.
Mr. Bipin Chauhan
Joint Managing Director
Co-founder of Jade Blue Lifestyle India Ltd., Mr. Bipin Chauhan has been the backbone of the company with his knowledge and expertise in the field of fashion designing and creating an exhaustive and exclusive product line for Jade Blue.
Mr. Shambhav Chauhan
Executive Director
Mr. Shambhav Chauhan successfully driving the brand in every aspect from store management to motivating the sales team and even geographical expansion. He brings in a new dimension to the business as he connects to the youth and understands the buying patterns of his generation. He has studied Entrepreneurship Development from EDI, Gandhinagar and Retail Business Management from Mumbai.
Mr. Siddhesh Chauhan
Executive Director and Design Head
Mr. Siddhesh Chauhan is the head of design team at Jade Blue. He is also deeply involved in the production and manufacturing. Besides, he has also created his own label by his name under which he creates contemporary menswear for the new age men. His label ‘Siddhesh Chauhan’ gives an alternative twist to men’s clothing. He has studied Fashion Design from the University of Arts, London and is a graduate in fashion technology and apparel production from NIFT, Gandhinagar.
Ms. Anal R. Desai
Independent Director
She has wide experience in the field of Corporate Laws & SEBI Laws for more than 2 decades. She has been providing her intelligence towards Corporate laws issues to develop the Company as a Compliant entity whenever required. She is associated with Denis Chem Lab Limited as a Company Secretary for more than 5 years handling company law and secretarial matters of the Company.
Mr. Nilesh R. Desai
Independent Director
He has been successful professional with more than 30 years of experience in the Insurance field backed with distinguished academic credentials.
Mr. Mukesh Patel
Independent Director
An eminent Advocate and a leading International Tax Expert, Mukesh Patel enjoys close to five decades of experience as a Veteran in the legal profession, during which he has also been passionately committed to the causes of Teaching Law and promoting Tax Payer Education, both through the Print and Electronic Media.