Who We Are
Founded in 1995, Jade Blue has grown into one of India’s most respected names in
premium menswear and lifestyle. With 80+ exclusive stores across 40+ cities, we
bring together tailored elegance, contemporary casuals, ethnic finery, and bespoke
services — all under one roof. Guided by craftsmanship, innovation, and trust, Jade
Blue has become the style destination for men who value both tradition and
modernity.
Our Vision
To redefine men’s fashion in India by offering high-quality, trend-conscious, and
versatile apparel that celebrates individuality and sophistication.
Our Mission
To redefine men’s fashion in India by offering high-quality, trend-conscious, and
versatile apparel that celebrates individuality and sophistication.
Values
- Craftsmanship – We believe in precision, quality fabrics, and timeless tailoring.
- Innovation – Constantly reinventing designs to match the evolving tastes of the modern man.
- Customer-Centricity – Creating experiences that go beyond fashion, built on trust and service.
- Sustainability – Moving towards eco-conscious practices in design and sourcing.
- Integrity – Upholding honesty and responsibility in everything we do.
Founder’s Note
“Back in the mid-1990s, when ready-to-wear fashion was still a luxury in many Indian
cities, my brother Bipin and I set out with a simple vision: to bring high-quality, stylish
menswear closer to people who cared about how they dressed. Drawing from my
upbringing in a family of tailors, I believed not just in clothing, but in craftsmanship —
the cut, the fabric, the detail — everything must speak of care and confidence.
We officially founded Jade Blue in 1995, launching our first store in Ahmedabad, and
over the years, we have grown into a brand known across India for its premium
offerings in formal, casual, ethnic, and lifestyle segments. Bipin has been an anchor
through all this — his passion and leadership helped build the stores, define the
brand, and nurture the customer relationships we treasure.
Today, as Managing Director, I remain committed to the same values that we started
with: putting the customer first, never compromising on quality, and innovating in
design while honouring our roots. With each collection, each new store, every fabric
and design choice, I hope Jade Blue continues to inspire confidence, elegance, and
a timeless sense of self in every man who walks through our doors.”
— Jitendra Chimanlal Chauhan, Founder, Jade Blue Lifestyle India Ltd
Board
Jade Blue’s leadership team is built on decades of experience in fashion, retail, and innovation. The board continues to guide the brand with a focus on sustainable growth, customer-first strategies, and expanding Jade Blue’s presence across India and beyond. With a deep understanding of evolving market trends and consumer aspirations, the leadership ensures that Jade Blue remains agile, future-ready, and true to its core values. Their collective vision drives not only business expansion but also innovation in design, adoption of technology, and a stronger commitment to sustainability. Together, they uphold the legacy of Jade Blue while steering the brand toward new opportunities in the ever-changing world of fashion.